verified 💼 Microsoft Ads for B2B with less competition
Microsoft Ads: the channel your competitors are ignoring.
We manage Microsoft Ads campaigns (Bing, Yahoo, AOL, Edge) with CPCs 30-60% cheaper than Google Ads and a premium B2B audience with LinkedIn sync. Ideal as a complement to your existing Google Ads.
Assess your Microsoft Ads opportunity
Tell us how much you spend on Google Ads. We’ll tell you whether it makes sense to replicate it on Microsoft Ads and how much upside there is (how many extra clicks for the same budget).
In the press
Brands that already trust our agency
Microsoft Ads: the channel that’s undervalued for good reasons
CPCs cheaper than Google
For the same keyword in the same industry, Microsoft Ads charges 30 to 60% less. Less competition = lower cost per click.
Microsoft Advertising Partner
Verifiable official status. Priority access to support and betas. Not a made-up badge.
Microsoft Search share in Spain
The myth that 'nobody uses Bing' is false. ~10% of searches in Spain + 100% of searches in Edge + built-in Copilot. A premium B2B and senior audience.
Why does Microsoft Ads make sense in 2026?
Microsoft bought LinkedIn in 2016. That made Microsoft Ads the only search ads platform in the world with targeting by company, industry, and job title. Unique for B2B.
Native LinkedIn targeting
You can target by company, industry, job function, and seniority on LinkedIn — all from Microsoft Ads. Google Ads has nothing like it. For B2B with a niche target audience, this is decisive.
Premium B2B audience
Microsoft Edge is the default corporate browser at many companies (Office 365, Windows 11). The typical B2B Bing/Edge user is a decision-maker with purchasing power. Higher conversion than on Google.
Significantly lower CPCs
Same keywords, same industry: CPCs 30 to 60% cheaper. For the same budget, more clicks, more conversions, better ROAS. Taking advantage of it doesn't take much work if you already run Google Ads.
How we work with Microsoft Ads
If you already have Google Ads, replicating it on Microsoft Ads is quick. If you’re starting from scratch, we build the account from 0, focused on what works best on Bing/Edge.
Analysis and opportunity
Analysis of your current keywords, Bing/Edge searches in your industry, CPC comparisons, and B2B audiences available via the LinkedIn integration.
Import or setup from scratch
If you have Google Ads, we import the entire account (campaigns, keywords, ads, audiences). We adapt whatever doesn't carry over. If we start from scratch, we build a native Microsoft Ads structure.
LinkedIn targeting activation
Audience setup by company, industry, and job title. Target account lists (ABM), targeting of specific professionals. This is the key differentiator vs. Google Ads.
Continuous optimization
Microsoft Ads has less data volume than Google, so optimization is more manual and less algorithmic. Weekly reviews, bid adjustments, conversion analysis.
Microsoft Ads services
Search Ads, Shopping Ads, Audience Network, and built-in LinkedIn targeting.
Microsoft Search Ads
The equivalent of Google Search Ads, but on Bing, Yahoo, AOL, DuckDuckGo, and Edge. Text + RSAs + audience targeting. CPCs 30-60% cheaper.
Microsoft Shopping Ads
The equivalent of Google Shopping. Product feed synced with your PrestaShop/Shopify store, ads with image and price. Especially efficient for B2B.
Native LinkedIn targeting
The big lever. Targeting by specific company (ABM), industry, job function, seniority. Unique to Microsoft Ads. For B2B, decisive.
Import from Google Ads
Automatic sync of your full Google Ads account: campaigns, keywords, ads, audiences, extensions, conversions. Saves 80% of setup time.
Microsoft Audience Network
Display and native ads on MSN, Outlook.com, MS news. Premium B2B and senior audiences. Good for retargeting and intentional branding.
Opportunity audit
Free preliminary analysis: how much you spend on Google Ads, how much you could save by duplicating on Microsoft Ads, which keywords/industries make the most sense. No obligation.
Microsoft Ads accounts we manage
B2B accounts with Microsoft Ads as a complementary or primary channel.
SEO audit for a tech publication that tripled its organic traffic
Auditoria SEO per a un mitjà tecnològic que va triplicar el trànsit orgànic
Auditoría SEO para medio tecnológico con triplicación de tráfico orgánico
Technology Partners
Official certifications that back our technical expertise in every tool.
What Our Clients Say
What clients already working with Imbatik say
El equipo de Imbatik entiende el negocio digital como pocos. Redujeron nuestro coste por adquisición un 45% manteniendo el volumen de leads. Resultados reales y medibles.
L'equip d'Imbatik entén el negoci digital com pocs. Van reduir el nostre cost per adquisició un 45% mantenint el volum de leads. Resultats reals i mesurables.
The Imbatik team understands digital business like few others. They cut our cost per acquisition by 45% while maintaining lead volume. Real, measurable results.
Trabajar con Imbatik ha sido un antes y un después para nuestra tienda online. Duplicamos las ventas en seis meses gracias a su estrategia SEO y el rediseño PrestaShop.
Treballar amb Imbatik ha marcat un abans i un després per a la nostra botiga en línia. Vam duplicar les vendes en sis mesos gràcies a la seva estratègia SEO i al redisseny de PrestaShop.
Working with Imbatik was a turning point for our online store. We doubled our sales in six months thanks to their SEO strategy and the PrestaShop redesign.
Frequently asked questions about Microsoft Ads
Does Microsoft Ads make sense for me?
If you sell B2B and already spend >2,000€/month on Google Ads: absolutely yes. If you sell D2C to young consumers (target <30): probably not, TikTok/Meta is a better fit. If you sell to seniors, professionals, or businesses: yes, Microsoft Edge has significant share among those profiles. Free initial audit to assess your specific case.
What's the minimum I need to spend?
Microsoft Ads has less total volume than Google Ads, so the minimum is lower: from 500€/month in ad spend it can work if the keyword is in a specific niche. For B2B with LinkedIn targeting, 1,000-2,000€/month delivers clear results.
Is it complicated to manage if I already have Google Ads?
No, it's quick. Microsoft Ads has a native import feature from Google Ads that syncs the entire account (campaigns, keywords, ads, audiences, conversions). Initial setup takes 1-2 days. After that, maintenance is light because the data volume is smaller.
Does LinkedIn targeting cost more?
Enabling LinkedIn targeting within Microsoft Ads has no extra cost — it's native. CPCs do rise when you apply very specific targeting (a specific company + a specific job title), but so does ROAS, because you reach exactly the decision-maker you're after.
Which properties does Microsoft Ads cover?
Bing.com, Yahoo, AOL, DuckDuckGo (which uses Bing as its backend), native Microsoft Edge, Outlook.com, MSN, Skype, Office 365 (with built-in Bing Search). Any search in Edge goes to Bing by default, which covers a large part of the corporate environment.
What about Copilot? Does Microsoft Ads show up there?
Yes. Bing is the search infrastructure behind Microsoft Copilot. When Copilot searches to answer a user, Microsoft Ads appears as a sponsored source. It's an emerging channel we're actively optimizing.
How much does the service cost?
It depends on the ad spend managed. Since Microsoft Ads is usually a complementary channel, we offer it as an add-on to an existing Google Ads service or as a standalone service. Free initial audit and a tailored quote.
What if Microsoft Ads doesn't add value in my case?
We'll tell you honestly in the initial audit. We won't sell you Microsoft Ads if it doesn't fit your business. The most expensive thing is investing in a channel where your customers aren't. Advice comes before sales.
Let’s talk about your Microsoft Ads opportunity
Free initial audit: analysis of your current keywords, Bing vs. Google CPC comparison, available LinkedIn audiences. We tell you how much upside there is and whether it's worth it.
Microsoft Advertising Partner No-obligation analysis