SEO for dentists: fill your schedule from Google

It's the same core work with three constraints specific to the industry. First, almost all searches are local: patients want a clinic near home or work, so your Google profile and reviews matter as much as your website. Second, healthcare advertising is regulated, and there are things you can't say or show. And third, on health topics Google requires you to show who's behind the information, which makes dentist profiles part of the SEO work rather than decoration.

Because someone looking for implants and someone looking for clear aligners aren't the same patient, don't have the same case value and don't take the same time to decide. A generic treatments page competes poorly against clinics with a dedicated page for each one, and it also makes it impossible to measure which treatment is actually bringing you patients. Splitting them out is usually the change that shows results fastest on a dental website.

Local map visibility usually moves between the third and sixth month, as long as your Google profile starts in reasonable shape. For competitive searches in big cities, nine to fifteen months to reach the top positions. In mid-sized cities the timeline is considerably shorter because fewer clinics are investing seriously.

First, we analyze it. If it's a legitimate complaint from a real patient, we respond professionally without revealing any health information (data protection law prohibits it), acknowledging whatever needs to be acknowledged and offering to continue the conversation privately. If it's fake or defamatory, we help you report it to the platform. What we don't do is ask for legitimate reviews to be removed: besides not working, a profile with nothing but five-star reviews breeds distrust.

Yes. Healthcare advertising is subject to national and regional regulations, and there are well-known restrictions on promising results, using patient testimonials or publishing before-and-after images. We review your content against that framework and flag what should be adjusted or checked, but legal advice is your advisor's job: our role is to make sure you don't find out about a problem after it's already published.

They help a lot, especially real photos of the clinic, the team and the facilities. In an industry where patients are looking for trust, stock images are obvious and count against you. Videos work very well for conversion, always with the proper consent when patients appear. If you don't want to invest in production just yet, we start with what you have and improve it in phases.

No. We work with everything from single-dentist family practices to groups with multiple locations, and the scope adapts to the size. A neighborhood clinic with one dentist can have very strong local visibility without a big investment, precisely because its real competition is its neighborhood, not the whole city.

Both, and in dentistry we almost always recommend combining them. SEO builds long-term authority but takes time, while Google Ads brings in patients from day one. For high-value treatments like implants or clear aligners the cost per click is high, but the value of a single new patient more than justifies it. For a new clinic with no authority yet, it's usually the only way to get appointments coming in from month one.

Yes. We work with clinics in Madrid, Valencia, Seville, Bilbao and other cities, as well as Catalonia. Local SEO works the same way in any Spanish city, adjusted for the competition in each market. Day-to-day work is remote, and when we need to meet in person, we come to you.

There's no lock-in contract and no penalty for leaving. What we do ask for is runway, because SEO doesn't deliver serious results in two months and judging it sooner isn't fair to you or to us. If you decide to stop, we hand over all documentation, access and completed work so your next agency can pick up without starting from scratch.

Rankings by treatment and area, map visibility, organic traffic and how it's trending, calls and form submissions when tracking is in place, new reviews and the work done during the month. Also whatever didn't go as expected and what we're going to change because of it.