verified 🔍 Professional Google Ads Audit
Google Ads audit: we tell you exactly what’s wrong.
A complete analysis of your Google Ads account in 5 days: structure, conversions, keywords, match types, RSAs, audiences, scripts, smart bidding. We identify quick wins (what can be fixed in 2 weeks) and structural work. Prioritized report.
Request your Google Ads audit
Tell us how much you spend per month and which KPI worries you (CPA, ROAS, lead quality, conversions). Within 5 days you’ll have a complete diagnosis with action priorities.
In the press
Brands that already trust our agency
300+ Google Ads accounts audited
Days to deliver the report
Average time from account access to complete report delivered. No endless waits with slow consultancies.
Checkpoints
Our own checklist, constantly updated with the latest Google Ads features (Performance Max, Demand Gen, evolved Smart Bidding).
Official Google Partner
Status verifiable in the Google Partners directory. Access to advanced support and continuously updated official Google Ads training.
Why audit your Google Ads account?
If you’ve been running Google Ads for more than 6 months, you almost certainly have money flowing where it shouldn’t. Not out of bad faith, but because the platform changes constantly and what was best practice 2 years ago no longer is.
Specialized outside perspective
Your team (in-house or current agency) is too close to see patterns. An external audit backed by 300+ accounts as a benchmark spots problems that day-to-day work hides. A very common pattern: a 2020 structure that no longer applies.
Quick wins for immediate savings
80% of audited accounts have identifiable savings of 15-30% in the first 2 weeks: missing negative keywords, misconfigured audiences, duplicate conversions, unoptimized RSAs. You pay far less for useless clicks.
A prioritized plan, not an endless list
Other audits hand you 80-page PDFs with 200 problems. You get stuck. We give you the top 10 actions prioritized by impact vs. effort. You know exactly what to do the following week.
How we audit your Google Ads account
A structured 4-phase process. No generic checklists downloaded from the internet. Real analysis with professional judgment.
Access and briefing
Read-only access to your Google Ads account. A 30-minute briefing: goals, history, your concerns, and the key KPIs for your business.
Complete analysis
200+ points: account structure, conversion setup, keywords + match types, RSAs and assets, audiences, smart bidding, Performance Max, scripts, GA4 integrations, attribution.
Prioritized diagnosis
Top 10 prioritized actions: what to fix first, what comes next, and what can be ignored. Each action includes estimated impact and required effort.
Delivery session
A 1h session to present the report, answer questions, and make the action plan clear. The report (PDF + Sheets) is yours to keep, whoever you implement it with.
What the Google Ads audit includes
A complete, in-depth analysis of the most critical areas where spend is wasted or ROAS is lost.
Conversion setup
The most expensive and most common mistake. Duplicate conversions, misassigned primary conversions, micro events counted as macro, incorrect attribution. If conversions are wrong, everything else is too.
Account structure
Analysis of campaigns, ad groups, alignment with the buyer journey, separation of search/display/PMax/Demand Gen, SKAG vs. STAG grouping as appropriate, cross-campaign exclusions.
Keywords and match types
The right match types for 2026 (broad with properly implemented smart bidding, phrase, selective exact), missing negatives, low-volume keywords draining budget, intent matching errors.
RSAs and assets
Optimized Responsive Search Ads, headlines and descriptions with good Ad Strength, complete asset extensions (sitelinks, callouts, structured snippets, lead form, call), pinning where appropriate.
Smart Bidding and Performance Max
The right bidding strategy for your goal (tCPA, tROAS, Maximize Conversions/Value), realistic targets, enough conversions for the algorithm to learn. Performance Max properly configured, not left on default settings.
Audiences and exclusions
Remarketing lists, custom audiences, quality lookalikes, PMax signals, exclusions maxed out (existing customers, job seekers, branded searchers).
GA4 integration + tracking
GA4 ↔ Google Ads connection, correct events, cross-platform attribution, GTM configured, server-side tracking where needed, enhanced conversions properly enabled.
Prioritized report and deliverable
Executive PDF (10-15 pages) + Sheets with the top 10 actions, secondary findings, and baseline metrics. A 1h session to present and answer questions.
Audited Google Ads accounts
Real accounts where the audit identified concrete savings and improvements.
SEO audit for a tech publication that tripled its organic traffic
Online store for professional beauty distributor Material Estética
Web design for Kaeso
Technology Partners
Official certifications that back our technical expertise in every tool.
What Our Clients Say
What clients already working with Imbatik say
The Imbatik team understands digital business like few others. They cut our cost per acquisition by 45% while maintaining lead volume. Real, measurable results.
Working with Imbatik was a turning point for our online store. We doubled our sales in six months thanks to their SEO strategy and the PrestaShop redesign.
Frequently asked questions about the Google Ads audit
How much does the audit cost?
It depends on spend volume and account complexity (number of campaigns, sectors, markets, integrations). After a free 30-min initial call to understand your case, we give you an exact quote. No generic price list: every account is different.
How soon will I get the report?
5 business days from when we get account access. The presentation session is scheduled the following week. Total: 7-10 days from kickoff to having everything in hand.
Do I need to be running Google Ads already?
Ideally, yes. An audit makes sense when there are already 3+ months of data in the account to analyze patterns. If you're starting from scratch, you don't need an audit — you need an initial setup. We can do that too.
Do you audit any vertical/industry?
Yes. We've audited e-commerce (B2C and B2B), SaaS, professional services, education, healthcare, real estate, and automotive. Our specialty is PrestaShop and Shopify e-commerce, given Imbatik's overall focus, but we know the nuances of all the major verticals.
After the audit, do I have to hire you for account management?
No. The audit is standalone. We deliver the report and you decide: implement it yourself/with your in-house team, hire us to implement it, have your current agency do it using our report as the brief, or do nothing (your money, your call). No hidden sales pitch in the audit.
What level of access to my account do you need?
Read-only access to your Google Ads account + read access to GA4. We don't touch anything during the audit. We only analyze. If you later hire us for implementation, we'd move to full access.
Can I see the report before paying?
The quote, yes. The full report is delivered after payment. So you can see the quality beforehand, on the free initial call we share anonymized examples from previous audits and case studies.
Do you cover Performance Max and Demand Gen?
Yes. And they're two of the areas where we find the most errors in the accounts we audit. Performance Max without properly configured asset groups is pure waste. Poorly targeted Demand Gen drifts into low-quality traffic. We audit both thoroughly.
Does the audit include competitor analysis?
A basic competitor analysis, yes (which keywords they bid on, the quality of their ads, estimated share of voice). For an in-depth competitive analysis (full Auction Insights intelligence by quarter, etc.) we offer it as a separate service if you're interested.
Request the audit
A free 30-minute initial call to understand your account and give you an exact quote. If it's a fit, within 5 days you'll have the complete report in hand with a prioritized plan.
Official Google Partner 5-day delivery Executive report + prioritized actions