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domainRetail workspace_premiumOnline store + SEO

Online store for professional beauty distributor Material Estética

End-to-end digital transformation for a professional beauty distributor with 3,000+ SKUs. Rebrand, new PrestaShop store, SEO and expansion into the French market.

inventory_2
+3.000
Catalog items
groups
+30K
EU professionals
language
4
Languages
history_edu
+10
Years in the industry
The challenge

Modernizing and scaling a store with 3,000+ SKUs

Material Estética had 10+ years in the industry and a community of 30,000+ professionals across Europe, but it needed to modernize its digital presence, strengthen its brand image and turn its online store into a platform ready to scale in SEO and grow in the French market. Its strategic location on the Spain-France border and its European operational capacity called for a solid multilingual platform.

  • priority_high Complete rebrand and modernization of an established brand image
  • priority_high New multilingual PrestaShop store with a large catalog (3,000+ SKUs)
  • priority_high Specialized SEO for the professional aesthetics and beauty sector
  • priority_high Expansion into France with multilingual support (ES/CA/FR/EN)
Reto Online store for professional beauty distributor Material Estética
Our process

How we approached this project

A phased approach to ensure solid, measurable results.

01
search

Audit

Detailed analysis of the starting point. We identify opportunities, technical weaknesses and real priorities.

02
map

Strategy

We define a tailored roadmap: tactics, KPIs, timeline and the resources needed to reach the goals.

03
build

Execution

Precise technical implementation with agreed reviews. Smooth communication and direct access to the people doing the work.

04
trending_up

Optimization

Continuous measurement, tactical adjustments and incremental improvement. What works gets scaled; what doesn't gets adjusted.

Results

The business impact

MaterialEstetica.com now has a digital foundation aligned with its positioning as a professional aesthetics specialist, able to support a large catalog, improve the shopping experience and support its international growth. The combination of a rebrand, a new PrestaShop store, an SEO push and an expansion-focused approach built a more competitive online presence in markets such as France.

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"The Imbatik team understands digital business like few others. They cut our cost per acquisition by 45% while maintaining lead volume. Real, measurable results."
person
Frank Juarez Founder & CEO · Material Estética
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