A WordPress online store ready to sell from day one

It depends on your catalog and who's going to maintain the store. WooCommerce is more flexible, charges no commission on sales and usually works out cheaper in the long run, but it requires constant maintenance: it's yours, so it's your responsibility. Shopify is simpler, you don't have to worry about infrastructure and it gets up and running faster, in exchange for less freedom and a monthly fee that grows with your volume. We work with both and we're official Shopify partners, so in the initial meeting we'll tell you which one fits your case best, not the one that suits us.

It depends on your catalog, integrations (management system, shipping carriers, payment gateways) and whether you're migrating from another platform. We'll send you a fixed-price, itemized quote after a short requirements call, with detailed phases so you know exactly what each line item includes.

Built badly, very. Built well, no. The usual causes are always the same: too many active plugins, a theme loading resources the store doesn't use, unoptimized images, filters firing heavy queries on every page load and hosting that isn't up to the job. We build performance in from the design stage rather than patching it at the end, and our stores launch with green Core Web Vitals.

You don't need an expensive server, but the cheapest shared hosting on the market is a real problem: it's the most common cause of slow stores we've seen, and no matter how much tuning we do, there's a ceiling you can't break through from there. The requirements are specific: up-to-date PHP and database versions, guaranteed resources not shared with hundreds of sites, automatic backups and the capacity to handle a traffic spike during a campaign. We'll recommend options based on your volume and, if you'd like, manage it for you.

Far more than people think. We've worked on stores with over ten thousand SKUs running smoothly. What sets the limit isn't the number of products but the architecture: how categories are organized, how attributes and variants are set up, whether filters are under control and whether database queries are optimized. A poorly structured store with five hundred products performs worse than a well-built one with ten thousand.

Yes: products, customers, order history, content and rankings. The critical part is always the same: before touching anything, we save the complete URL map and current rankings, and we plan redirects one by one instead of applying generic rules that leave hundreds of pages out. Traffic drops after a migration almost always come from there.

Far fewer than most stores have. The essentials cover four functions: SEO, caching, security and backups. Beyond that, every additional plugin has to justify its existence, because each one adds code, queries and attack surface. In audits it's common to find two or three doing the same thing and some that haven't been updated in years. We install what's needed and remove what isn't.

With proper maintenance, yes, and thousands of stores generate revenue with it. That said, WordPress is constantly targeted by attacks because it's the most widespread platform, so without up-to-date software, strong passwords and monitoring, you're exposed. Most incidents we've seen didn't come from a sophisticated attack but from a plugin left outdated for months.

Yes, using WordPress's standard translation solutions. We set up multi-language support with properly implemented hreflang, which is what makes Google serve each user the right version, plus multi-currency when you sell abroad. It's best to plan for it from the design stage: adding languages to an existing store always costs more than building them in from the start.

Yes, and it's the part that most affects the project's real timeline. We handle syncing stock, prices, orders and customers with common management systems, plus connections to shipping carriers and accounting. We address it in the briefing rather than mid-development, because that's where the surprises that delay delivery tend to appear.

We train you at handover so you can manage the catalog and orders yourself, and we leave you the documentation and all access credentials. If you'd rather delegate it, we offer a monthly maintenance plan with updates, backups, security, monitoring and improvements. No lock-in contracts: you stay as long as we're adding value.