A digital marketing agency accountable to your numbers

It makes sure your business shows up where your customers are searching and that the visit ends in a sale. In practice that means four building blocks: organic search rankings, paid campaigns on Google and social media, the website where all those people land, and the measurement that shows what's working. A serious agency doesn't run all four by default: it first looks at your margin, your sales cycle and your competition, and decides which ones make sense right now. Signing up for all four from month one is usually an expensive way to find out which one was the right one.

Ad spend is always separate and paid directly to Google or Meta. As for management fees, be wary of two extremes: anyone who gives you a fixed price without having seen your website, and anyone who charges less than what the hours they claim they'll put in actually cost. We don't have fixed packages, because an e-commerce store with 2,000 SKUs and a local firm don't need the same thing. We quote after the assessment, not before.

It depends on the channel, and it's best not to lump them together. Paid campaigns bring traffic the same day, although it takes four to six weeks of data to truly optimize them. SEO works on a different scale: technical improvements show up within weeks, but ranking for competitive terms takes six to twelve months of sustained work. That's why a mixed strategy makes sense in many cases: paid keeps revenue flowing while organic matures. Anyone promising you top positions in three months is selling you a timeline they don't control.

A good freelancer is an excellent option if you need one specific discipline and have someone in-house to coordinate. The problem arises when the project spans four areas at once: you end up acting as marketing director between four vendors who don't talk to each other. An agency makes sense when you want to delegate that coordination, when you need different skill sets without hiring them, or when continuity matters to you if someone gets sick. In exchange, it's usually more expensive per hour. If your project is small and well defined, the freelancer wins.

By three signs. First: they show you business metrics, not vanity metrics. Cost per lead and acquisition cost are data; impressions and reach almost never are. Second: you have direct access to your own Google Ads, Analytics and Search Console accounts, and they're in your name. If the vendor keeps them in their account and won't let you in, you'll have a problem the day you switch. Third: they tell you when something hasn't worked. A report where everything always goes up is a filtered report.

More and more searches are answered with an AI-generated response instead of a list of links, on Google as well as ChatGPT or Perplexity. Users get the answer without visiting any website, so you can lose traffic even if your rankings don't drop. What changes the work is that ranking a URL is no longer enough: you need to make your brand one of the sources those systems cite. That's achieved with consistent structured data, presence on sites AI considers trustworthy and content that answers directly and verifiably.

No. You can leave whenever you want with notice for the current month, and you keep all access and the work done because the accounts are always in your name. We do it this way for a practical reason: long lock-in contracts protect the agency from its own bad months, and that takes away the pressure to perform. That said, we'll be frank with you that some work needs time: if you sign up for SEO and cut it off in month three, you won't see the results. That's not a lock-in, it's how the channel works.

No. We work with clients all over Spain and with companies in other countries, with regular video meetings and the same reporting frequency for everyone. We work remotely with clients throughout Spain. When we need to meet, we come to you. Day to day, how quickly we respond matters far more than how many miles separate us.

For SEO, SEM and marketing in general, any of them. Magento, Shopware, BigCommerce, Odoo, headless or a custom build another vendor made eight years ago: the rankings, campaigns and analytics work is done the same way; only where you make each change is different. For development, we're more selective and work on PrestaShop, Shopify and WordPress, and we're official partners of the first two. If your store runs on another platform, that's no obstacle to us handling your marketing: we coordinate any necessary changes with your technical team or your current vendor.

Less than you might think. For the assessment, all we need is read access to Google Analytics, Search Console and your campaigns if you have any, plus a half-hour conversation to understand your margins and the customers you're after. From there, the work is on us. What we will ask of you during the project is input: approving messaging, telling us what objections your customers raise and giving us a heads-up before changing things on the website. Projects that succeed have someone from the business involved, even if it's just two hours a month.