Your digital partner to grow your online business.

Imbatik is a digital agency specializing in six specific areas: online store development on PrestaShop and Shopify, technical and local SEO, SEM campaigns (Google Ads, Meta Ads, TikTok Ads), WordPress web design, digital marketing and AI search visibility (GEO). We've been working with e-commerce and digital projects across Spain since 2014. What sets us apart from most agencies on the market is focus: we're not a 360 agency that does everything halfway. We specialize in a few things and do them exceptionally well. We only assign senior professionals (more than five years of experience) to strategic accounts and offer direct contact, with no sales gatekeepers and no juniors running important projects. We are verifiable official partners of Google, Meta, PrestaShop and Shopify, which means we pass each platform's technical and active-account audits. We work with no lock-in contract, with honest monthly reporting based on real metrics (not decorative charts) and a consultative approach: we tell you first whether we're a good fit before proposing a budget.

We mainly work with three types of companies. First, established B2C e-commerce businesses that already sell online and want to scale: fashion, food, home decor, cosmetics, jewelry or specialty product brands that have grown on PrestaShop or Shopify and need advanced SEO, SEM and development optimization. Second, SMBs and local businesses that want serious visibility in their area: dental clinics, law firms, real estate agencies, restaurants, auto repair shops or professional services in Barcelona, Girona, Terrassa, Sabadell, Sant Cugat or elsewhere in Catalonia and Spain, where local SEO and geotargeted campaigns make all the difference. Third, brands migrating platforms or launching a new store: migrations from WooCommerce, Magento, Wix or older PrestaShop versions to new PrestaShop or Shopify D2C, and full launches from scratch with design, development, SEO and acquisition campaigns built in. We don't take on projects below a certain threshold because we can't guarantee results with very tight budgets, and we always tell you honestly whether your case is a fit before we quote.

Your account is always handled by a senior account manager with more than five years of experience in the area you need, not a newly hired junior or a salesperson who hands things off. That person actually does the work and stays in touch with you directly: no gatekeepers, no sales layers that only show up to sign the contract. On complex projects (store launches, large migrations, multichannel campaigns) we put together a team with an accountable technical lead and, as needed, additional specialists in SEO, paid media, development or design. But your point of contact is always the same: the person who knows your business, your goals and your history. We hold follow-up meetings at least monthly (weekly on active projects), reply to emails and messages during business hours within 24 hours, and work with shared dashboards where you can check real metrics whenever you want, without waiting for the report.

It depends a lot on the service, scope and industry. We don't publish fixed rates because every case is different, and listing generic prices on a website is dishonest: they depend on the client's history, competition in the industry, goals and starting point. As a general guide: a one-off SEO or PPC audit falls in the lower investment range, a serious monthly local SEO service in the mid range, a new Shopify D2C store with a mid-sized catalog and custom design in the mid-to-high range, and active management of SEM campaigns with significant ad budgets depends on the volume of spend we manage. What we will say is this: we work with clients who understand that serious digital work requires sustained investment, not cheap patches. After the first meeting (free and no-obligation), within three to five days we send you a proposal with a detailed scope, timelines, deliverables and a fixed price tailored to your actual case. No Bronze/Silver/Gold packages, no copy-paste templates, no prices padded with hidden extras.

Never. It's one of the clearest ways we stand apart from most agencies on the market. One-off projects (online store launch, migration to PrestaShop or Shopify, SEO or Google Ads audit, new web design) have a fixed scope and price with no lock-in afterward. Recurring monthly services (ongoing SEO, SEM campaign management, PrestaShop or Shopify maintenance, local SEO) are month to month with no lock-in contract. If at any point you're no longer happy with the service, we hand over all documentation of the work done, all access to tools and platforms, the full campaign history, published content, technical configurations and dashboards, and you can leave whenever you want with no retention tactics or clauses. Our philosophy is simple: we trust that each month the service earns the next one with visible results, not with contractual clauses that keep clients against their will. It demands more of us as an agency (we can't relax knowing the client is tied in), but in the long run it's what builds truly lasting relationships.

It's a three-step process with no sales pressure. Step one: a free 30-to-45-minute initial call via Google Meet or phone. You tell us about your current situation, your goals, your constraints (budget, timelines, technology) and any relevant history with previous agencies. We ask specific technical questions and, most importantly, tell you honestly whether our team is a good fit for your case or whether you'd be better off with a different kind of provider: if your case falls outside our specialty or budget, we point you toward trusted partners who are a fit. Step two: if we're a match, within three to five days we send you a custom proposal with a detailed scope, specific deliverables, measurable KPIs, realistic timelines and a fixed price. The proposal is built from scratch for your actual case, not a template with your logo slapped on top. Step three: once we've approved the proposal together, we hold a technical kickoff: access setup, tracking tools, monitoring dashboard, meeting calendar, a documented baseline and specific KPIs. From then on, we're working together with monthly reporting.

With real, honest metrics, not vanity charts that hide reality. Every client has a shared dashboard they can check anytime, with the metrics that really matter for their case: organic traffic segmented by search intent, real and correctly attributed conversions, ROAS by channel and campaign, rankings for target keywords, qualified leads generated and real cost per acquisition (not just cost per click). Once a month we hold a reporting meeting of about 45 minutes where we review what worked, what didn't, what decisions we made as a result and what we propose for the following month. The report always covers the good and the bad: if a campaign's performance has dropped, we say so without sugarcoating it and propose a concrete action plan. We use server-side tracking where applicable (especially for Meta Ads and Google Ads post-iOS 14), properly configured GA4 and professional tools such as Semrush, Ahrefs, Sistrix, Google Search Console and the Google Ads UI directly.

It depends on your starting point, how competitive your industry is and sustained investment. As a general benchmark based on more than ten years of doing SEO: the first ranking movements appear between four and eight weeks after work begins (technical improvements, new content indexed, first gains on long-tail keywords). Significant results in qualified traffic and conversions usually arrive between the third and sixth month on well-executed projects. Solid rankings for competitive keywords (such as "SEO agency Barcelona" or "buy glasses online") can take eight to eighteen months depending on the competition and the domain's initial authority. Local SEO with a well-optimized Google Business Profile can deliver results much faster: three to four months to show up on the map in your area. What we do guarantee is transparency: if in the first three months we don't see the leading indicators we expected (traffic, impressions, priority keyword rankings moving up), we revise the strategy instead of waiting passively. SEO isn't magic or mysticism: it's technical signals, relevant content and authority built over time.

SEM works very differently from SEO: traffic starts the same day the campaigns go live. What takes time is optimizing so that traffic converts at a reasonable cost. As a general guide: the first two weeks are the algorithm's learning phase, when ROAS tends to be low or unstable while Google or Meta figure out who to show the ads to. Between the third and sixth week we start to see clear patterns: which creatives work, which audiences convert, which keywords are profitable. Stable optimization and consistently positive ROAS usually solidify between the second and third month in well-structured accounts. It's important to understand that SEM isn't "plug it in and you're done": it requires fresh creatives every so often (ad fatigue), bid adjustments, expansion into new keywords, exclusion of unprofitable traffic and constant experimentation. Campaign type matters too: Performance Max and Shopping converge faster than Search in complex industries. For Meta Ads, the post-iOS 14 challenge is tracking, which is why we set up the Conversions API and server-side tracking from day one so no attribution is lost.

It depends on your type of business, your catalog and your technical resources. PrestaShop makes sense when you need full control over the code and database, a complex catalog with many attributes, custom integrations with an ERP, your own warehouses or internal systems, specific B2B modules, highly customized multi-language and multi-store setups, or when Shopify's transaction fees (which add up as revenue grows) become too expensive. It's the choice of many established retailers with an in-house technical team or a partner agency. Shopify makes sense when you want to launch fast, your catalog is manageable (up to a few thousand SKUs), you prioritize time-to-market and a brand-focused D2C experience, you sell internationally with Shopify Markets, or when you don't want to worry about hosting, security, updates, performance or technical maintenance. It's perfect for D2C brands in fashion, food, cosmetics, home decor or products where branding and experience matter more than deep customization. In the first meeting we analyze your specific case (current catalog, sales volume, required integrations, budget, team profile) and tell you honestly which one fits best, even if that means the project ends up cheaper or more expensive with one option or the other.

Yes, it's one of our strongest services. Local SEO is very different from generic SEO: what matters here are very specific signals that most generalist agencies don't handle well. We fully optimize your Google Business Profile (correct categories, attributes, real products and services, professional photos, active review management with replies), create geotargeted content with semantic coverage of neighborhoods and districts (not just "Barcelona" but "Eixample", "Sant Cugat del Vallès", "Vallès Occidental", "Gironès"), properly implement LocalBusiness and ProfessionalService schema, build consistent NAP across relevant local directories, actively manage online reputation and monitor rankings on the map and in the local pack. We do local SEO in Catalonia (Barcelona, Girona, Terrassa, Sabadell, Sant Cugat, Rubí, Cerdanyola, Figueres, Lleida, Tarragona) but also in other provinces across Spain. Well-executed local SEO usually delivers visible results in three to four months, much faster than generic SEO, because there's less competition and local signals are clearer to optimize.

For new online stores we don't recommend those platforms, because our deep specialization is PrestaShop and Shopify, and frankly we want to offer the technical depth that only comes with focus. For migrations, yes, we do work with them; in fact it's one of our most requested services: migrating from WooCommerce, Magento, Wix, Shopify Plus, OpenCart or older PrestaShop versions to modern PrestaShop or Shopify D2C. Well-executed migrations that preserve SEO (equivalent URL structure or correct bulk 301 redirects, migrated schema, preserved metadata, no content loss, no drop in organic traffic during the process). For SEO, SEM, web design and digital marketing, the website's platform isn't a limitation: we work on any CMS (WordPress, Drupal, static sites, headless CMS, custom platforms) because technical SEO, link building, campaign management and content strategy are agnostic to the underlying CMS. If you bring us a project on another platform for ongoing maintenance or development, we'll tell you honestly whether it's a fit for our team or recommend specialized partners.

All of Spain, and beyond. Our clients are spread across the country: Madrid, Valencia, Seville, Bilbao, Zaragoza, Málaga, Palma de Mallorca, Vigo and many other cities. Digital agency work is predominantly remote: analysis, technical setup, campaigns, reporting and communication all happen online with no need to be physically present. We hold meetings via Google Meet or Zoom (weekly or monthly depending on the project) with optional recording, use shared dashboards the client can check anytime, and reply by email and messaging during business hours within twenty-four hours. When we need to meet in person to kick off a large project or review strategy, we come to you. Geography isn't a problem and has never been a reason not to work with a client.

That's exactly how it should be, and we make it easy with no retention tactics. Whenever you decide to switch agencies, you have the right to take all the work done with you: technical documentation (configurations, source code, themes, modules), all tool access (Google Ads, Meta Business Manager, Google Search Console, Tag Manager, Analytics, hosting, e-commerce platforms), platform credentials, campaign and creative history, content created (copy, images, videos), implemented schema, documented strategies, keyword plans, link building history and accumulated monthly reports. We do an orderly handover in a transition session where we explain the current status, what's in progress, planned next steps and anything the next agency or in-house team needs to know to continue without interruption. We don't hold anything back, we don't hide configurations, and we don't leave custom code undocumented. It's our ethical responsibility to the client and also our best calling card: clients come back years later or recommend us precisely because, when they left, it was frictionless.