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Web design for Kaeso

PrestaShop online store to introduce Kaeso, a natural professional cosmetics brand made in the UK, to the Spanish market through its official distributor.

palette
+120
Catalog items
local_shipping
24/48h
Mainland Spain shipping
eco
100%
Natural and vegan
storefront
B2B+B2C
Dual sales channel
The challenge

Launching a UK brand in Spain as its official distributor

Kaeso, a brand of natural professional cosmetics made in the UK, needed to enter the Spanish market through an official distributor. The goal was to build a digital platform that would give the brand visibility, explain its unique value proposition (natural, cruelty-free, vegan) and support both direct sales to end customers and the acquisition of professional and distribution channels.

  • priority_high Introducing a new foreign brand into a competitive domestic market
  • priority_high Organizing 120+ SKUs into professional cosmetics lines
  • priority_high Communicating a distinctive value proposition: natural, cruelty-free, vegan, paraben-free
  • priority_high Winning the B2B professional channel: hair salons, drugstores, health food stores and online shops
Reto Web design for Kaeso
Our process

How we approached this project

A phased approach to ensure solid, measurable results.

01
search

Audit

Detailed analysis of the starting point. We identify opportunities, technical weaknesses and real priorities.

02
map

Strategy

We define a tailored roadmap: tactics, KPIs, timeline and the resources needed to reach the goals.

03
build

Execution

Precise technical implementation with agreed reviews. Smooth communication and direct access to the people doing the work.

04
trending_up

Optimization

Continuous measurement, tactical adjustments and incremental improvement. What works gets scaled; what doesn't gets adjusted.

Results

The business impact

A robust, scalable online store built to consolidate Kaeso’s presence in Spain as an official distributor. The new platform presents the brand professionally, organizes its catalog, reinforces its value proposition and lays a solid foundation for its commercial expansion in Spain, both in online sales and in developing a professional and distribution network.

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